The impressive showroom covers an area of 280 square metres and serves as a venue for the presentation of the latest Sedus product innovations as well as the current theme “Work and the City – The Temptation Office”.
Miguel García Lima, together with his dedicated team and Sedus CEO Daniel Kittner, had the honor of welcoming numerous guests to the festive opening of this architectural and conceptual masterpiece. Since taking over as Managing Director of Sedus Spain last year, García Lima has led the local company with determination and vision.
Ernst Holzapfel, Head of Marketing Sedus, took the opportunity to present this year’s New Arrivals slogan: “Work and the City – The Temptation Office”. This innovative furniture collection embodies current trends and offers an inspiring answer to how the modern, urban working world can be designed. It is characterised by a harmonious fusion of design and functionality that supports the hybrid approach to work and creates an inviting feel-good atmosphere. The traditional office is reinterpreted and transformed from a mere place of work into a space for informal exchange and in-depth interpersonal relationships.
When asked about his personal favourites in the new showroom, García Lima particularly praised the ‘Agile and Workshop’ area as well as the se:living sofa designed exclusively by Robin Rizzini.
“A particularly exciting task now is to strengthen and reposition the brand on the Spanish market and thus achieve the goals of the Sedus growth plan,” said Miguel García Lima.
With the new Knowledge Hub in Madrid, Sedus is continuing its mission to offer innovative and adaptable solutions for the modern working world and to position itself as a leading provider in the office furniture market.
